(Marketingmagazine.com.my) – Cell Adverts Solutions Sdn Bhd (CASSB), a new start-up and IT solutions developer, has successfully developed and commercialised its innovative lifestyle advertising mobile applications that offer synergy to both advertisers and consumers.The green, innovative and smart ads applications offer a brand new platform of viral advertising for the advertising industry to its targeted audiences and provide them with real time report that can effectively evaluate their return on investment. For the consumers, they will have the opportunity to view the latest advertisements on their smart phones and collect redemption ad points for mobile top ups and promotional merchandise vouchers from the advertisers.
Its smart ads solutions employ the cloud technology and are supported by Blackberry and Androids operating systems. According to CASSB Chief Executive Officer, Huzirnee Mohamed Abas, the innovative mobile ads technology is the first of its kind in Malaysia. “We completed development of the Blackberry prototype in the third quarter of 2011. By the end of 2012, the Android beta version was released, while the trial run for the Blackberry was introduced into the Malaysian market.
“We foresee a strong potential for such digital advertising with the rapid expansion of the smart phone population in Malaysia which has now hit almost 12 million or 40% from total mobile phone subscribers of 30 millions. The smart phone population is projected to rise to about between 15 million and 20 million by next year, which represents 50% to 60% of the total mobile phone population in Malaysia,” adds Huzirnee.
Optimistic about the abundant opportunities, Huzirnee added that CASSB has been contracted byIndoSat and Telkomsel of Indonesia, through local partner, for the exclusive development of their business model solutions under the brand names of Utones and ad@hand, respectively. Both telcos have a respective subscriber base of 50 million and 100 million.
For the Malaysian market, CASSB’s target audiences are those below 35 years of age, particularly students and young adults who are technology savvy. It is expecting to increase its subscriber base to 20,000 by the end of this year and hopes to achieve the target of 200,000 subscribers by the end of 2014.
More stories in Malaysian Business Magazine : 1-15 Nov issue.
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